A deep dive into the critical imperatives that businesses must follow to make sure they can acquire new customers, turn them into repeat buyers and retain them for the long haul.
There are many lessons learned from the last year. Every single industry was disrupted and struggled to add, service and retain customers. Traditional models of Customer Care failed and left Brands scrambling to maintain some semblance of operations while trying to keep the relationship with customers healthy. What did we uncover from this experience? That our tried-and-true systems of customer experience management are much more vulnerable than we thought. Leading Brands are looking at every aspect of the CX model and implementing new strategies to futureproof their ability to serve customers.