It’s summertime and the one thing on everyone’s mind is vacation. Nearly 165M Americans are setting aside an average of $5,300 for their dream trip (IPX1031), and with that spend they demand the best experiences long before they make it to their destination of choice. Lots of individuals are looking to earn loyalty points and every brand wants to grow platinum members. To do so, brands in the Travel & Hospitality industry will have to overcome these waves of CX challenges, particularly during the summer and holiday travel seasons.