Arise Brand Library
Arise Tone of Voice
Our Brand Story
Strategic Positioning Statement
How we talk about us
To maintain consistency and legibility, only use the combinations of colors shown. Always use the logo artwork provided.
If you need a vector format logo please contact us
Our primary palette allows us to be bold and expressive or reserved and restrained. Below are the exact values of each color. These should always be followed for consistency.
Do not use white text over Celeste
USE WHITE OR CELESTE COPY ON INDIGO
Our secondary palette adds depth and variation to multiple communication touchpoints of the brand. Secondary colors are to be used with restraint. They must not overpower the primary brand, and should always compliment the Primary Palette, not be used alone.
Remember to always use Arise black. Do not substitute with “regular, standard” black.
Color Usage aka The Squint Game
To maintain brand recognition we specify a ratio of color usage. To ensure that our brand doesn’t dilute over time, we should always lead with celeste and indgo. if you squint your eyes, these should be the primary colors on the page.
Extended UI Palette
This range gradients should be limited to UI and UX applications only. These colors should only be used in digital formats and never printed in any form.