Corporate & Sales Leadership

Scott Etheridge

Chief Executive Officer

Scott Etheridge is the Chief Executive Officer at Arise Virtual Solutions.

Scott has been with Arise for over ten years. Prior to taking the role of CEO, he led and managed the Global Financial, Independent Business, and Technology Operations of the company as the COO/CFO. Scott has over 20 years of senior leadership experience and is responsible for developing and executing overall company strategy and growth. Since his arrival at Arise, the company has more than tripled financial performance.

Before joining Arise in 2009, Scott was the Vice President and CFO of the Partnered Brands division of Liz Claiborne, where he spearheaded a $1.5 billion global wholesale operation. Prior to joining Liz Claiborne, Scott spent 11 years at NBCUniversal, a former subsidiary of General Electric, where he served in numerous leadership roles including CFO of NBC Sports, and led integration teams on acquisitions of both Telemundo and Universal. Before leaving GE, Scott held the role of Senior Vice President and CFO for NBCUniversal International where he led $3 billion in annual sales and was responsible for international operations and expansion.

Scott is an Auburn University graduate with a Bachelor of Science in Business Administration and Accounting. While at GE, Scott graduated several leadership and Six Sigma programs, and has served on the Finance Committee of the NY Chapter of the American Red Cross.

Ana Sanso-Hill

Chief Financial Officer

Ana Sanso-Hill is the Chief Financial Officer.

Ana is responsible for oversight of financial planning and analysis, accounting, controllership, tax, treasury and all finance related processes and activities. She joined Arise in 2013 and previously served as the company’s VP of Accounting, Controller.  Previously, Ana spent 4 years at RSM US LLP and 9 years at PricewaterhouseCoopers.  She is a CPA with a bachelor’s degree in accounting and masters in tax from Florida International University.

Robert Padron

Chief Growth Officer

Robert Padron is EVP, Chief Growth Officer at Arise.  Robert is responsible for leading the Business Development, Client Marketing teams and Strategic Account Management teams.  Robert is an evangelist for the CX Platform Economy and believes wholeheartedly that a work from home platform must be a critical component of any organization looking to deliver world class care.  He is a trusted advisor for our clients, and ensures that the unique value that Arise offers our customers comes to life in the work we do every day.

Prior to this role, Robert Padron was Chief Customer Officer and was responsible for leading the Global Customer Success organization – orchestrating one voice across Customer Success inside Arise – and one unified and cohesive experience externally – with our customers.

Prior to joining Arise in 2010, Robert spent 15 years at Precision Response Corporation as Senior Director of Client Services. There he was responsible for expanding relationships with key clients in the company’s cable support and logistics support business units with consistent results delivery and growth. Over his tenure there, he held multiple roles within organizational development, operations, client services and project management providing him with a breadth of experience to understand the business holistically.

Through and through, Robert is an outsourcing professional that has been in the business for over 25 years and loves what he does.

Robert holds two bachelor’s degrees, one in business administration and the other in music from the University of Miami. He has a Masters of Business Administration from Nova Southeastern University.

Lisa Carstarphen

Senior Vice President, General Counsel

Lisa R. Carstarphen is the Senior Vice President and General Counsel at Arise. Lisa joined Arise in December 2011 and is responsible for leading the Arise legal team, as well as providing corporate governance leadership and legal counsel to the Arise senior executive team.

Prior to joining Arise, Lisa served as Vice President, General Counsel and Corporate Secretary of Russell Hobbs, Inc. (formerly known as Salton, Inc. and Applica Incorporated) for over ten years where she was responsible all legal matters for the company, including securities, corporate finance and corporate governance matters. Before Russell Hobbs, Inc. Lisa was a shareholder at Greenberg Traurig, P.A. and served as Vice President, Associate Counsel and Assistant Corporate Secretary of Capital Bancorp, a bank holding company.

Lisa brings a wealth of knowledge and over 20 years of broad-based legal experience in providing boards of directors and senior corporate management of public and private companies with counseling on a wide variety of legal matters.

Lisa received her Juris Doctorate from the University of North Carolina, where she served as a member of the North Carolina Law Review, and her undergraduate degree in Marine Affairs from the University of Miami. Lisa is a member of Phi Beta Kappa.

Tom Maddux

Senior Vice President and General Manager

Tom Maddux is Senior Vice President and General Manager at Arise. Tom is responsible for client relationship management, operational delivery and business development for clients in the Retail, Ecommerce, Healthcare and Insurance industries.

Tom has 30 years of executive management experience in the international business services outsourcing market including BPO, KPO and ITO. During this time Tom partnered with numerous multi-national clients to improve operational delivery, enhance customer experience and optimize financial performance.

Prior to joining Arise in 2014, Tom was President & COO for Center Partners (WPP), President at Sitel and Apex Covantage, and Vice President at Convergys, Fortis and Wachovia. In these roles, he worked across a wide variety of verticals and geographies.

Tom has a Bachelor of Arts in Economics from Wofford College. He completed Tuck Executive Program (TEP) from Tuck School of Business at Dartmouth. Tom also participated in the Fellows Program at The Wharton School of Business at the University of Pennsylvania for three years.

Judith Rodriguez

Vice President & General Manager, Arise

Vice President and General Manager

Judith Rodriguez is Vice President and General Manager at Arise.  In this role, she is responsible for business development and delivering client results to some of the world’s most recognized brands.

Judith is a seasoned professional with more than 23 years in the business process outsourcing industry.  Her professional career has concentrated on developing and managing key client relationships, delivering world-class outsourced services and driving organizational growth strategies.

Judith started her career at PRC and has experience managing all facets of Client Services, Certification & Quality, and Operations across a variety of industry verticals including financial services, tech support and concierge.  Judith is a leader who has proven experience retaining and growing Fortune 500 customer relationships by exceeding customer targets and building strong teams through thought leadership.

Judith holds a Master’s Degree from St. John’s University of New York City.

Keir Greenwood

Vice President & General Manager, Arise EMEA

Keir is the Vice President & General Manager of Arise EMEA, and is responsible for the implementation, operational delivery and relationship management of prospect, new and existing Clients in the European portfolio. Keir leads a talented Management Team, all of whom work from home, to facilitate the delivery of virtual BPO services to market leading brands through the Arise platform.  Keir joined Arise in 2009, has a background in staffing solutions and currently resides in the north west of the UK.

Sean Wisdom

Vice President of Client Marketing

Sean Wisdom is Vice President of Client Marketing at Arise.  

He has been a driving force in bringing cutting-edge technologies to businesses worldwide for over 20 years.  With extensive experience in sales, sales management and all facets of marketing, Sean has started successful global business solutions programs for Verizon and Dell.  At Verizon, Sean started the Global Enterprise and Government division and managed all GTM activities for Emerging Technologies.  At Dell, Sean led the development of the Evolving Workforce strategy which leveraged technologies across mobility, cloud and security to enable remote work and "The Future Ready Enterprise."  Most recently, Sean transformed the GTM strategy for Office Depot including segmentation, strategic messaging and digital demand generation strategies.  

Tim Savitt

Vice President, Business Development - Generalist

Tim Savitt is an accomplished, high-energy sales executive and trusted advisor, with global customer service expertise within the retail/ecommerce, technology, telecommunications, travel and financial industries. He is a decisive, results-oriented team builder and motivator, with a passion for creating and delivering on business objectives.

Tim has been providing customer care solutions for Fortune 500 companies for over 15 years and remains passionate about helping clients realize customer service excellence via Omni channel communications. He is driven each day knowing that he must successfully deliver on the “promise” of providing an outstanding customer experience for his clients.

Anthony Tortolini

Vice President, Business Development

Anthony Tortolini is a seasoned business process outsourcing (BPO) sales executive.  A trusted consultant with more than 25 years' expertise in retail/ecommerce, technology, travel & hospitality, financial services, and government, Anthony is passionate about driving success for his clients and has a track record of building long-lasting relationships as a result.

Anthony represents a passionate people champion, focused on the customer experience and ensuring true customer loyalty.  With strong business strategy and enterprise-wide technology skills, detailed financial and operations savvy, and an extensive record of innovation and success, Anthony delivers valuable outcomes for all.

Mark Merrill

Vice President, Business Development

Mark Merrill is a successful sales executive and his 30 plus years of expertise allows him to quickly get to your outsourcing challenges and provide a workable solution for your organization.  Mark is client focused, transparent and collaborative in the process and believes in being a long term relationship builder.  

For over 18 years Mark has been providing customers care solutions to customers in Oil & Gas, Financial Services, Retail, Automotive, Government, Healthcare, Technology, Telecommunications, Utilities, Outdoor Sports, Travel/Hospitality & Consumer Electronics.  He listens carefully and takes time to understand the critical issues and develop a personalized response to your project. 

Ken Wheeler

Vice President, Business Development

Ken is Vice President for sales and marketing in the UK and is responsible for identifying and winning new clients for the Arise Virtual Solutions portfolio. Before joining Arise Ken spent 20 years in the BPO industry leading sales and customer service teams for onshore and offshore service providers in the UK and South Africa as well as holding senior sales leadership and delivery roles with a number of leading consulting firms. He currently lives in Hertfordshire in the south east of England.