On-demand webinar: "Frictionless: 5 ways to inspire, serve, and retain your customers in 2017
Customers don’t want to just buy – they want a frictionless experience across their purchase journey. While retailers and brands understand the connected commerce imperative, complex journeys and device proliferation expose gaps in process and technology.
In this webinar, veteran retail analyst Sahir Anand goes deep into EKN’s research, identifying the top sources of friction in the shopping experience, based on responses from thousands of retailers.
- How your customer care function can reduce friction and bridge gaps in process and technology
- How mobile is affecting the complexity of the omnichannel shopping experience
- How fulfillment flexibility matters to your shoppers
- How automated and human interaction co-exist for a frictionless experience.
This session concludes with a discussion of the five things you can do to eliminate friction in 2017.