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Arise Customer Service Frustrations: Email Response Times
For customer service channels, Microsoft reports that the second most popular customer service channel is email, with 62% of respondents indicating it's their channel of choice. With these trends showing email is a “must-support” channel for customer service, it’s more important than ever that organizations set service levels to ensure they are meeting customer expectations around response times.
According to Toister data, expectations are growing for more immediate response. The number of people expecting a response in 15 minutes has increased from 4% to 14.5%. Has this trend continued into 2019? Arise sought to find out.
Methodology
Arise conducted a Google Consumer Survey of over 1,500 U.S. consumers and asked them, “When contacting customer service via email, how quickly do you expect a response?” Respondents could select one of the following intervals:
- Immediately
- Within 1 hour
- Longer than 1 hour, but within 24 hours
- Longer than 24 hours, but within 48 hours
- Longer than 48 hours
These time intervals were shown randomly, reversing answer order to maintain survey structure.
Overall Results: How Soon Do Customers Expect an Email Response?
Of customers that report using email for customer service:
- Over 80% of customers expect a response within 24 hours
- 96% of customers expect a response within 48 hours
- 16% of customers expect an immediate response
- 37% expect a response within 1 hour
- Only 4% of respondents expected a response time of longer than 2 days
The most popular interval chosen was a response time between one hour and 24 hours, which is consistent with Boomerang data (via FastCompany).
Email Use as a Customer Service Channel
Our survey also showed that 79% of survey respondents use email as a customer service channel. This stat is consistent with Microsoft’s Global Customer Service Report which also showed that 78% of U.S. customers used email on a regular basis.
No Response At All?
Only 3% of all respondents believed that if they contacted customer service via email, they would never receive a response.
Results By Age Group
Results were largely varied by age group, but there were some interesting data points to note. As one would likely expect, the older demographics reported not using email for customer service more often than younger respondents:
Of the 35-44 age group, 21.7% of those using email customer service expected an immediate response, which was much higher than the percentage expecting an immediate response of all other groups. As the group that uses email customer service the most, it is interesting to observe the 18-24 age group using email customer service had the highest percentage of consumers expecting a response in longer than 48 hours (8.5%). The 18-24 group also reported the highest rate for believing they would not receive a response to their email (4.3%), which were more than any other group.
Age Group |
Immediate |
Less than 1 hr |
Greater than 1 hr, within 24 hrs |
Greater than 24 hrs. within 48 hrs |
Longer than 48 hrs |
18-24 |
13.1% |
23.0% |
38.5% |
16.9% |
8.5% |
25-34 |
16.6% |
19.0% |
45.0% |
17.5% |
1.8% |
35-44 |
21.7% |
19.1% |
41.7% |
12.7% |
4.8% |
45-54 |
12.8% |
22.3% |
47.9% |
11.3% |
5.8% |
55-64 |
16.6% |
23.6% |
41.2% |
16.9% |
1.6% |
65+ |
11.7% |
21.0% |
46.5% |
17.0% |
3.8% |
Results By Gender
There were only slight differences between genders for this study with slightly more men expecting a response in longer than 24 hours.
Age Group |
Immediate |
Less than 1 hr |
Greater than 1 hr, within 24 hrs |
Greater than 24 hrs. within 48 hrs |
Longer than 48 hrs |
Men |
16.3% |
20.0% |
40.7% |
16.8% |
6.2% |
Women |
15.0% |
22.3% |
46.4% |
13.9% |
2.4% |
Men reported using email as a customer service channel more slightly more often than women and also reported believing they would not receive a response from their inquiry at a marginally higher rate.
Age Group |
No Response |
No Contact |
Men |
3.7% |
19.4% |
Women |
2.4% |
22.9% |
*The Root Mean Squared Error (RMSE) Score of this study is 3.1%.
The Arise platform has the email support solutions you need to engage and assist your customers' pre- and post-purchase. Your customers are using the channels that they prefer, and email remains one of the most prevalent and used channels by customers when interacting with your brand. Customers are expecting immediate assistance, problem resolution, technical support, and quality customer care. Our platform allows us to easily integrate into your current system and provides you access to a network of capable micro call centers to handle all of your customers’ needs. We create a unified experience that exceeds your customer expectations and business goals.