Investor’s Business Daily- April 13, 2007

“At Arise, all home agents are independent contractors. That legal step makes them more credible and attractive to client firms, says Angie Selden, the chief executive of Arise.

Arise also requires its agents sign a legal contract to hold them accountable for their performance. In return, agents get to choose which clients they work for, Selden says.

‘Our agents have invested their own money and selected their own client, so the client knows they're getting a different caliber of commitment,’ she said.”